Discovery

We learn the business context: who the product is for, what problem it solves, what already exists, and what constraints (technical, budget, timeline) shape the project.

Typical duration

3–7 days

Who participates

Product/delivery lead, Client stakeholders, Engineering lead

What you receive

• Discovery summary
• Open questions & assumptions log
• Initial scope outline

Strategy

Scope is turned into a plan: feature prioritization, platform decisions (web/mobile/both), a recommended engagement model, and a rough sequencing of what gets built first.

Typical duration

3–5 days

Who participates

Product/delivery lead, Engineering lead, Client stakeholders

What you receive

• Prioritized feature list
• Recommended engagement model
• High-level roadmap

UX/UI

Core user flows are wireframed and tested against real workflows before visual design begins. Visual design follows once flows are validated, building toward a coherent design system.

Typical duration

1–3 weeks, scope-dependent

Who participates

Product designer, Product/delivery lead, Client stakeholders

What you receive

• Wireframes
• Visual design files
• Interactive prototype (for larger builds)

Architecture

Data models, API boundaries, third-party integrations and infrastructure are designed before implementation starts, so engineering isn't improvising structural decisions mid-build.

Typical duration

3–10 days, scope-dependent

Who participates

Engineering lead, Relevant discipline leads (AI/IoT/cloud as applicable)

What you receive

• Architecture overview
• Technology stack confirmation
• Integration plan

Development

Iterative implementation against the agreed scope, with regular builds available for review rather than a single delivery at the end.

Typical duration

The majority of the project timeline

Who participates

Engineering team, Product/delivery lead

What you receive

• Working builds on a regular cadence
• Progress updates
• Access to a staging environment

QA

Functional testing, cross-device/browser checks, and regression testing against the agreed feature set before anything is called release-ready.

Typical duration

Ongoing through development, concentrated before release

Who participates

Engineering team, Product/delivery lead

What you receive

• QA test summary
• Known-issue log
• Release-readiness sign-off

Deployment

Production environment setup, deployment pipeline configuration, and a coordinated release, including a rollback plan.

Typical duration

1–3 days

Who participates

Engineering lead, DevOps/cloud discipline

What you receive

• Production deployment
• Deployment documentation
• Access credentials handover

Growth

Post-launch monitoring, performance tuning, and planning the next iteration, whether that's a maintenance arrangement or a new phase of features.

Typical duration

Ongoing

Who participates

Product/delivery lead, Engineering team as needed

What you receive

• Post-launch monitoring
• Maintenance/support plan options
• Next-phase roadmap